Influencers have become a powerful force in the fashion industry, and it’s likely that we’ve all had at least one style icon influence our style choices at some point. From trendsetters to celebrity style mavens, fashion lifestyle influencers have the power to shape the way we dress and present ourselves to the world. In this article, we’ll explore the growing influence of fashion lifestyle influencers and how you can discover and connect with your personal style icons.
1. What Defines a Fashion Lifestyle Influencer?
A Fashion Lifestyle Influencer is an individual who is respected and admired in the fashion world. They have a distinct sense of style and carry influence over people through their fashion choices. This influence is used to enrich the lives of the people who look up to them and elevate the perception of fashion in society.
Fashion Lifestyle Influencers are often quite discerning when it comes to what they wear and what brands they choose to represent. They have a keen eye for quality items and have the knack of making it look effortless. Their sense of style often turns conventional pieces into something rare and enviable.
- They constantly showcase their fashion choices on their various social media platforms that garner a large following.
- They have a vast knowledge and understanding of the fashion scene and the ‘trend’.
- They interact with their fanbase through various platforms, providing invaluable feedback.
Fashion Lifestyle Influencers are modern-day connoisseurs of style. To be able to remain a fashion influence they must stand out from the crowd, be stylish, talk the talk, and walk the walk. An Influencer’s ability to constantly keep up with the times and always be on point with the latest trends is part and parcel of their success as an Influencer.
2. Why Find a Personal Style Icon?
Finding a personal style icon can help cultivate your individual sense of fashion, and also inspire your personal choices. As fashion trends come and go, having an icon to look up to and emulate can keep your wardrobe looking timeless while still remaining fresh and on-trend.
When you can relate to and admire another’s style, their look becomes easily adaptable into your own garments, accessories and makeup. It’s important to recognize the impact of a style icon who can inspire you to dress in a way that reflects your own personal brand.
Adopting somebody else’s style doesn’t mean completely sacrificing your own identity. Rather, it’s about creating a look that extends your core values and expresses who you are in a unique way. For instance, someone looking for an edgier aesthetic may be drawn to style icons such as Rihanna, Aimee Song and Chloé Zhaos.
On the other hand, if you prefer a more sophisticated, cheeky style, Taylor Swift, Diane Kruger and Alexa Chung may be better style icons to emulate. To get you started, try putting together your own mood board of your favorite style icons by scrolling through their Instagrams, Pinterest, and blogs. This will give you a better sense of how they approach fashion and how to incorporate elements from their style into your own.
3. Meeting Your Match: Finding the Right Influencer
After your extensive search, you can finally cross ‘finding the right influencer’ off your list. Here are three important tips to consider when meeting your match:
- Know your goals: Have your objectives mapped out. Think of every detail and communicate your plans clearly to your influencer.
- Be personable: As tempting as it might be, do not just launch into your pitch right away. Get to know your influencer a little bit and establish some common ground.
- Make yourself stand out: Offer your influencer something that no other collaborations can provide. You want to be memorable and make sure the influencer remembers working with you, so make sure you explain why you are a great collaborator.
A great way to ensure success is to research your influencer and learn more about their interests, influences, and past partnerships. Then, you can tailor your pitch to their aesthetic. Think ‘Why should I work with them, and how can I make it rewarding and benefit them?’. Also, it’s important to make sure that you understand the influencer’s personal Instagram rules and guidelines so you can guarantee a successful partnership.
Remember that influencer marketing is about making the influencer feel valued and appreciated. If your match on paper turns out to be perfect, build a strong relationship with them and treat it like any other project. They’ll be loyal to you and you to them in return.
4. Takeaways from the Fashion-Forward Influencer Movement
1. The Need to Keep Up with Change – Influencers need to stay ahead of the trends to appeal to their followers. Monitoring the most recent fashion trends and responding with their own unique interpretations will ensure that their followers continue to notice them.
2. Sharing Quality Content – Some influencers produce their own fashion-forward photoshoots or use high-end editing and styling tools to give followers something new and exciting to engage with. Others focus on putting together interesting outfit combinations that set them apart from the rest.
3. Trying New Styles – Experimenting with different styles and pushing the boundaries of fashion is an important part of being a successful influencer. Influencers should be daring and take risks with their outfits, creating unique looks that help them stand out.
4. Including Value – It’s not only about the outfits that influencers post about. Offering valuable style advice and tips, or even resources and fashion reviews, can help followers find new ideas and explore new trends.
By embracing these four , influencers can stay one step ahead of the trends and share engaging, unique content with their followers.
Everyone needs a bit of style inspiration once in a while, and there’s no better way to get it than to follow fashion lifestyle influencers. These trendsetters can help you discover your personal style and feel confident in your own wardrobe. With fashion lifestyle influencers leading the way, you’ll be sure to stay ahead of the fashion game.
